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Chloë Grace Moretz is the 2012 Trick-or-Treat for UNICEF Ambassador

Chloe has been named as the 2012 Trick-or-Treat for UNICEF Ambassador.

Critically acclaimed actress Chloë Grace Moretz, of films such as Dark Shadows, Hugo, 500 Days of Summer and Let Me In is taking time this Halloween to lend her support for the 62nd annual Trick-or-Treat for UNICEF campaign. One of the longest-running youth engagement campaigns in America, Trick-or-Treat for UNICEF enables kids to make a positive impact on the world by helping other kids in a fun and important way.

“Halloween is such a fun time of year. I love dressing up and taking part in festivities,” said Moretz. “That’s why I can’t think of a better way to honor this annual tradition than by supporting UNICEF, an organization that has saved the lives of millions of children across the globe. Trick-or-Treat for UNICEF gives kids the freedom to choose how they’d like to express their support through a variety of activities.”

As the 2012 Trick-or-Treat for UNICEF Ambassador, Moretz will be designing her own collection box in line with the campaign’s first-ever “Create-a-Character” contest.

For the first time, kids will have the chance to design their own Trick-or-Treat for UNICEF collection boxes. Original designs may be submitted online at trickortreatforunicef.org, and winning designs in three categories will become part of a limited edition collection for next year’s campaign. The “Create-a-Character” contest will run from Sept. 1 through Oct. 26.

Moretz will post her design online at trickortreatforunicef.org in October.

Chloë Grace Moretz joins a long list of celebrity supporters including Heidi Klum, Selena Gomez, Sarah Jessica Parker, Alyssa Milano, Meg Ryan, Katie Couric and other notables who have served as spokespersons for
Trick-or-Treat for UNICEF.

“We couldn’t be more pleased to have Chloe’s support for this year’s campaign. Not only is she a talented young actress, she is representative of the spirit and ingenuity displayed by generations of Trick-or-Treat for UNICEF supporters,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “We have been fortunate to receive overwhelming support from some of the country’s most talented entertainers. From our very first supporter, comedian Danny Kaye in 1955 to last year’s Trick-or-Treat for UNICEF Ambassador Heidi Klum, we’re proud to add Chloë to our esteemed roster.”

To date, more than $167 million has been raised in support of UNICEF’s lifesaving programs worldwide. This fall a new cast of characters will be featured on individual collection boxes, transforming the iconic orange box in a way that allows children to express themselves while helping to raise funds for those in need around the world. A monster, black cat, princess, pumpkin, vampire and a witch are among the new selection of characters this year.

To order Trick-or-Treat for UNICEF collection boxes and fundraising kits which include blank collection boxes, visit trickortreatforunicef.org or call
1-800-FOR-KIDS through Oct. 26. Supporters can donate $10 to Trick-or-Treat for UNICEF on their smart phone by texting the word “TOT” to UNICEF (864233).

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